https://printmediacentr.com/reality-check-the-perception-of-printing/ Print Long and Prosper | The Printerverse Wed, 19 Jun 2024 20:45:12 +0000 hourly 1 https://wordpress.org/?v=6.7.3 https://printmediacentr.com/reality-check-the-perception-of-printing/#comment-50442 Tue, 13 Jun 2023 19:54:34 +0000 https://printmediacentr.com/?p=39859#comment-50442 I could not agree more. I made similar observations on the use — or lack of — of print by marketing in enterprises in modern customer experiences. Seeing your arguments about people not using print because — for them — print is OLD (and I say Archaic, cumbersome, outdated) encouraged me. The print industry — vendors, users, analysts — is obsessed with repeatedly showing the value of print, yet ignoring the need to create a friendly experience of using print for marketing or communications professionals. I hope I am not misrepresenting the ideas in your article.

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