Our baby boomers get frustrated when people don’t pick up their phone and they are wondering why. People request quotes from our website but when we give them a call they don’t pick up. Even for some of our clients, the print department in these companies is going extinct.

Times are changing.

Today, people want to buy prints, get artwork approval, pay for it and track their progress from factory to delivery all without picking up the phone.

Companies like VistaPrint are already disrupting the industry. They are already getting a lion’s share of the small business side of print where they would buy 500 business cards or 100 brochures. Sooner or later, they will start stealing market share from bigger players like the events, trade shows, corporates, etc.

As Simon Sinek says – What is the “Why”, the emotion, the belief that turns people on. Print is a tool. If used properly, print delivers a deeper, more meaningful experience, and emotion than digital only. Remember the haptic brain that validated the higher brain activity/engagement print – of ink on paper (4 senses) vs a tablet vs audio. https://www.shawmutdelivers.com/resources/shawmut-thinks/marketing-science-haptic-brain-haptic-brand/

YESSSSSS… but a tricky one. Dont forget the rest of the post!! 🙂