Search Results for “tod cordill” – Print Media Centr https://printmediacentr.com Print Long and Prosper | The Printerverse Thu, 17 Apr 2025 17:51:58 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.3 https://printmediacentr.com/wp-content/uploads/2025/06/cropped-PMC-site-icon-512-x-512-1-32x32.png Search Results for “tod cordill” – Print Media Centr https://printmediacentr.com 32 32 173480890 Print’s New Frontier: Profit Potential of Integrated Direct Mail Campaigns https://printmediacentr.com/profit-potential-of-integrated-direct-mail-campaigns/ Tue, 13 Feb 2024 13:53:11 +0000 https://printmediacentr.com/?p=41961 Digital marketers are faced with two growing challenges — digital marketing effectiveness is being reduced due to increased user privacy, and at the same time, digital advertising costs are increasing. This presents opportunities for direct mail suppliers. However, there is an increasing number of digital-first direct mail companies. These companies sell directly to digital marketers […]

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]]> 41961 2022: A Year in Flux for Marketers https://printmediacentr.com/2022-a-year-in-flux-for-marketers/ Tue, 13 Dec 2022 14:34:38 +0000 https://printmediacentr.com/?p=39062 What a year in flux and uncertainty 2022 has been. COVID has receded, and life got back to some semblance of normal, but cases are up 50% over the past two weeks. Americans are as divided as ever, and the major political parties still have a winner-take-all attitude. But there are some signs that tracks […]

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]]> 39062 Are You Getting Noticed by Print Customers? https://printmediacentr.com/are-you-getting-noticed-by-print-customers/ Tue, 15 Nov 2022 14:10:10 +0000 https://printmediacentr.com/?p=38988 Are you getting noticed by your print customers? Do you know how they found you? I recently sat in on a client’s sales call with a prospect. When asked the proverbial “how did you hear about us?” question, the prospect answered, “I don’t know. You guys are everywhere.” Well, they’re not actually everywhere. But they […]

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]]> 38988 How to Attract the Best Print Customers https://printmediacentr.com/how-to-attract-the-best-print-customers/ Tue, 11 Oct 2022 13:23:46 +0000 https://printmediacentr.com/?p=38927 “Nobody ever asked me what customers I wanted before.” This was told to me by the VP of Sales at a $25 million revenue commercial print business a few years back. Throughout his career, new print customers came in seemingly randomly by referrals, leads from the website and the phone, and hunting sales reps. So […]

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]]> 38927 Increase Search Traffic Using The Pillar Content Model https://printmediacentr.com/increase-search-traffic-using-the-pillar-content-model/ Tue, 20 Sep 2022 13:03:33 +0000 https://printmediacentr.com/?p=38806 It takes a lot of content about a topic to increase search traffic results. Google takes several factors into account when deciding how high to rank your website for a particular search, including: Overall website quality The amount of content related to the topic The organization of the content on your website For most content, […]

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]]> 38806 Improve Public Relations with These 6 Social Media Steps https://printmediacentr.com/improve-public-relations-with-these-6-social-media-steps/ Tue, 09 Aug 2022 13:37:05 +0000 https://printmediacentr.com/?p=38679 Many, maybe most, companies still don’t understand how to use social media to improve their business. There are many ways that social media can help: Customer service Identify and engage with prospects Generate prospects with social advertising Public Relations Customer service is arguably the most important of these, but it doesn’t need to take much […]

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]]> 38679 Is This the Decade of Branding? https://printmediacentr.com/is-this-the-decade-of-branding/ https://printmediacentr.com/is-this-the-decade-of-branding/#comments Tue, 07 Jun 2022 12:58:02 +0000 https://printmediacentr.com/?p=38557 The wide range of marketing skills and talents fall into two categories of people, Marketing Creatives and Marketing Technologists. Marketing creatives include branding specialists, designers, creative directors, content writers, and copywriters. While the creative side of marketing has always been critical, technical and analytical skills became more important with the rise of digital marketing. Digital […]

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]]> https://printmediacentr.com/is-this-the-decade-of-branding/feed/ 1 38557 Is Your Website Meeting Your Goals? https://printmediacentr.com/is-your-website-meeting-your-goals/ Tue, 10 May 2022 14:02:58 +0000 https://printmediacentr.com/?p=38474 Over the past few months, I’ve written about the changes in Google search results pages and how they impact companys’ search performance. There are many ways people may learn about suppliers. Ranking high in search results may not be essential for every company. But a company’s website is important in most buying processes. Goals for […]

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]]> 38474 How Featured Snippets Can Improve Your Search Results https://printmediacentr.com/how-featured-snippets-can-improve-your-search-results/ Tue, 12 Apr 2022 13:51:26 +0000 https://printmediacentr.com/?p=38114 Many online platforms aim to keep you on the site as long as possible in the hope that you will eventually click a link in a digital advertisement. Social media platforms do this by entertaining and displaying content that their algorithms predict you’ll spend time engaging with. Facebook, Instagram, and TikTok are masters at this. […]

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]]> 38114 How Google’s New Search Results Page Impacts Your Search Performance https://printmediacentr.com/how-googles-new-search-results-page-will-impact-your-business-ranking/ Tue, 22 Mar 2022 13:50:43 +0000 https://printmediacentr.com/?p=38029 Google continually makes changes to search results pages, walking a fine line between providing a good user search experience and increasing search ad revenue. The coveted #1 search position for any particular search term may not even appear above the fold, which is the first screen. You may need to scroll down almost two screens […]

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