Email Marketing – Print Media Centr https://printmediacentr.com Print Long and Prosper | The Printerverse Mon, 06 Jan 2025 18:42:43 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.3 https://printmediacentr.com/wp-content/uploads/2025/06/cropped-PMC-site-icon-512-x-512-1-32x32.png Email Marketing – Print Media Centr https://printmediacentr.com 32 32 173480890 8 Ways Printers Can Benefit From Email Automation https://printmediacentr.com/8-ways-printers-can-benefit-from-email-automation/ Tue, 13 Aug 2024 13:40:18 +0000 https://printmediacentr.com/?p=43276 You may be using email as part of your marketing toolkit, but are you using automation tools that make life easier for printers? Many printers shy away from setting up email automation due to the time required for setup. However, while there’s work on the front end, the time-saving benefits are enormous and make your […]

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]]> 43276 How Printers Can Create a Simple Email Newsletter https://printmediacentr.com/how-printers-can-create-a-simple-email-newsletter/ Tue, 23 Jul 2024 13:15:51 +0000 https://printmediacentr.com/?p=43226 I love teaching printers how to launch a super simple email newsletter program. Simplifying your approach helps you be successful from the get-go and grow and improve your email marketing program at your own pace. When your newsletter is easy to produce – and you even look forward to it – you will be more […]

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]]> 43226 How Printers Can Start a Relationship Marketing Program https://printmediacentr.com/how-printers-can-start-a-relationship-marketing-program/ Mon, 18 Mar 2024 21:33:49 +0000 https://printmediacentr.com/?p=42027 Are you ready to start a relationship marketing program that strengthens ties with your best print customers? We’ll use targeted email and add deeply insightful print to bring customers closer and transform our relationships with them.  Here’s how to get started, what to watch out for, and how to take it up a notch once […]

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]]> 42027 How To Boost Your Print Shop’s Open House with Digital Marketing https://printmediacentr.com/how-to-boost-your-print-shops-open-house-with-digital-marketing/ Tue, 08 Aug 2023 18:24:31 +0000 https://printmediacentr.com/?p=40146 Hosting an open house event at your print shop is a great way to showcase your capabilities to your prospects and re-engage your current customers. That’s the great part about open houses: They can reignite cold sales funnels and accelerate new and current opportunities. The not-so-great parts of hosting an open house are that the […]

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]]> 40146 Should You Email People Who Didn’t Ask You To? https://printmediacentr.com/should-you-email-people-who-didnt-ask-you-to/ Tue, 11 Jul 2023 15:59:32 +0000 https://printmediacentr.com/?p=39910 Print business owners and marketers: Raise your hand if you have ever sent email marketing to a prospect database “that you acquired somewhere.” Be honest. (OK, everyone can put their hands down now). Email marketing is a natural complement to direct mail marketing. It’s also an efficient way to reach a lot of prospects in […]

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]]> 39910 Can Geofencing and Retargeting Work for Your Print Marketing? https://printmediacentr.com/can-geofencing-and-retargeting-work-for-your-print-marketing/ Tue, 13 Jun 2023 14:15:10 +0000 https://printmediacentr.com/?p=39851 Your prospective print customers are everywhere. And yet they can be so hard to find. Quite a few of them are using your competitors, but some of those users would be better off buying print from you. To generate new leads and new revenue for your print business, consider two digital marketing strategies: geofencing and […]

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]]> 39851 Marketing Strategy + Execution + Continuous Improvement = Long-Term Profit https://printmediacentr.com/marketing-strategy-execution-continuous-improvement-long-term-profit/ Tue, 16 May 2023 14:11:20 +0000 https://printmediacentr.com/?p=39788 Every printing company needs a marketing strategy, but most don’t have one. Strategically and logically combining print-based marketing and digital marketing is critical to achieving efficiency (minimal waste) and effectiveness (maximum ROI). Whether you believe your primary objective is building brand awareness, generating quality leads, strengthening customer retention, or increasing average order value, your ultimate […]

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]]> 39788 Why Creating a Search-Optimized Print Website Feels So Good https://printmediacentr.com/why-creating-a-search-optimized-print-website-feels-so-good/ Mon, 10 Apr 2023 21:44:35 +0000 https://printmediacentr.com/?p=39727 Search Engine Optimization (SEO) feels so good. Why? Because a search-optimized print website can help you meet strangers: qualified print buyers you have never heard of and who possibly have never heard of your printing business. They are ‘qualified’ because they likely have the intent to purchase and proactively contact you to learn more. It’s […]

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]]> 39727 Cookie Cutter Print Marketing Doesn’t Generate High ROI https://printmediacentr.com/cookie-cutter-print-marketing-doesnt-generate-high-roi/ Tue, 14 Mar 2023 13:54:48 +0000 https://printmediacentr.com/?p=39667 Print shop owner #1: “Lead generation is hard, expensive, time-consuming, and frustrating.” Print shop owner #2: “We are getting great ROI on our marketing, our customer base is growing, and we get new leads all the time.”  Both these printers are doing the same thing. One is winning and the other is wasting. Marketing ROI […]

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]]> 39667 Quirky or Classy, Your Newsletter is a Gift to Readers https://printmediacentr.com/quirky-or-classy-your-newsletter-is-a-gift-to-readers/ Tue, 20 Sep 2022 13:05:34 +0000 https://printmediacentr.com/?p=38769 The following customer success story will help you improve your newsletter engagement and content marketing results. For my birthday, my cousin ships a gigantic gift box filled with unusual items she collects all year. Might be silver ornaments shaped like body parts to protect me from illness and injury. Could be a six-fingered glove, with […]

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