QR – Print Media Centr https://printmediacentr.com Print Long and Prosper | The Printerverse Wed, 19 Jun 2024 20:43:53 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.3 https://printmediacentr.com/wp-content/uploads/2025/06/cropped-PMC-site-icon-512-x-512-1-32x32.png QR – Print Media Centr https://printmediacentr.com 32 32 173480890 Are QR Codes Being Used Effectively In Direct Mail? https://printmediacentr.com/are-qr-codes-being-used-effectively-in-direct-mail/ https://printmediacentr.com/are-qr-codes-being-used-effectively-in-direct-mail/#comments Sun, 17 Oct 2021 21:16:59 +0000 https://printmediacentr.com/?p=33982 Last month’s Have QR Codes Finally Reached Their Glory Days? Blog post illustrated the resurgence of the QR code in marketing. When looking through my mail the other day I decided to take a look at how companies are using the QR codes in their direct mail. The following direct mails were analyzed from both […]

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]]> https://printmediacentr.com/are-qr-codes-being-used-effectively-in-direct-mail/feed/ 1 33982 Have QR Codes Finally Reached Their Glory Days? https://printmediacentr.com/have-qr-codes-finally-reached-their-glory-days/ Mon, 20 Sep 2021 23:57:10 +0000 https://printmediacentr.com/?p=33881 QR codes have been used by marketers since early 2010. As smartphone adoption increased, phone manufacturers and marketers realized the camera on the phones could be used to scan the codes. The hope was that response rates would increase as consumers find scanning a QR code an easy way to respond to printed advertising. QR […]

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]]> 33881 Print, Design, and Cities of the Future https://printmediacentr.com/print-design-and-cities-of-the-future/ Tue, 14 Jul 2020 14:33:28 +0000 https://printmediacentr.com/?p=32009 Walking around my neighbourhood has been very strange for a while now, and I’m not sure I’ll ever get used to it. I live right in the heart of my city (Bristol in the UK), which is usually bustling with people in the bars, restaurants and cafés, especially at this time of year. But since […]

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]]> 32009 Shopping in the Time of Corona: How Print and Tech Give Retail a Lifeline https://printmediacentr.com/shopping-in-the-time-of-corona-how-print-and-tech-give-retail-a-lifeline/ Tue, 19 May 2020 13:08:29 +0000 https://printmediacentr.com/?p=31778 Most of us are living very different lives than we were a few months ago. Even though the priorities in the grand scheme of things are stopping the spread of the virus, keeping people safe, and caring for those who are sick, it’s OK to miss the little things. Some of mine are: strolling around […]

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]]> 31778 Three Tech Trends for Print… in 2020 and Beyond https://printmediacentr.com/three-tech-trends-for-print-in-2020-and-beyond/ Tue, 14 Jan 2020 04:13:17 +0000 https://printmediacentr.com/?p=31371 Happy 2020! That number alone sounds pretty futuristic – I’m sure if our child selves were asked what 2020 will be like, many of us would have conjured up images of flying cars, robot helpers, and food replacement pills. Well, we’re not quite there with the flying cars, (although the recent CES show did see […]

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]]> 31371 Beacon Technology: The Next Wave of Interactive Marketing is Here https://printmediacentr.com/beacon-technology-interactive-marketing/ https://printmediacentr.com/beacon-technology-interactive-marketing/#comments Tue, 16 Aug 2016 14:41:29 +0000 https://printmediacentr.com/?p=29031 When I decided to write a column on recent use and discussion of QR codes, I knew I wanted to follow it with a piece about fresher technology that is used with similar intent. Beacon technology was the first thing that came to mind. I thought of beacons in part because several people I had […]

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]]> https://printmediacentr.com/beacon-technology-interactive-marketing/feed/ 4 29031 How Print And Digital Work Together https://printmediacentr.com/how-print-and-digital-work-together/ Tue, 25 Aug 2015 13:41:22 +0000 https://printmediacentr.com/?p=27561 Last month I wrote a blog explaining some misconceptions of the print industry (did you miss it? If so, you can read it here). As these are all big topics in our industry, I’ve decided that for the next few months I will explore each of these topics a little more in depth. I think […]

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]]> 27561 Are You Augmenting Your Reality? https://printmediacentr.com/are-you-augmenting-your-reality/ Tue, 25 Aug 2015 13:40:12 +0000 https://printmediacentr.com/?p=27583 Hi! I’m Chloe! I know we are about to start show season and I should be jumping up and down about GraphExpo, labelExpo and the other cool shows, but I’m buried in an Augmented Reality project that is going sideways. Let me share what I’ve learned! I started out, as many of us did, adding […]

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]]> 27583 New York Magazine Debuts QR Code Marketing Campaign https://printmediacentr.com/new-york-magazine-debuts-qr-code-marketing-campaign/ https://printmediacentr.com/new-york-magazine-debuts-qr-code-marketing-campaign/#comments Wed, 10 Apr 2013 15:50:57 +0000 https://printmediacentr.com/?p=16505 Welcome to Cross-Media Marketing New York Magazine! Your first dip into the pool was executed very nicely as well… clear offer, tasty incentive, instruction to scan the QR Code, (and bonus that you called it a QR Code!), you also provided a url to the promotion (though not shown below), and your goal, per the […]

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]]> https://printmediacentr.com/new-york-magazine-debuts-qr-code-marketing-campaign/feed/ 1 16505 QR Codes Make Primetime TV: The Good, The BAD, And The OMG! https://printmediacentr.com/qr-codes-make-primetime-tv-the-good-the-bad-and-the-omg/ Wed, 27 Mar 2013 15:21:15 +0000 https://printmediacentr.com/?p=16411 Politics and the gargantuan ego of Donald Trump aside, I do like watching The Apprentice. I liked it better when real people were contestants, but since the last few seasons have casted “celebrities” I take what I can get. My interest in the show is marketing based, though admittedly the boardroom scenes can provide a […]

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