Comments on: 4 Email Marketing Problems Direct Mail Solves for Reaching Customers

By: Keith Besherse

Keith Besherse — Sun, 29 Sep 2019 19:23:07 +0000

I think the Jason Farmer comment, “…Direct Mail will be on top…” is wishful thinking.
Email and social media marketing are here to stay.
None of these channels is a silver bullet.
What we owe to our clients is a reasoned and reasonable analysis of where multiple channels fit in a marketing strategy. When direct mail makes sense, absolutely recommend that approach; when another tool makes more sense, help the client implement that approach.

By: Managing Print Marketing Performance with MarTech Stacks - Print Media Centr

Managing Print Marketing Performance with MarTech Stacks - Print Media Centr — Mon, 13 May 2019 19:16:44 +0000

[…] Five Questions that identify print solutions allow you to deliver solutions to existing problems. Direct mail can help with email problems that occur when email loses its effectiveness for some prospects and […]

By: Jason Farmer

Jason Farmer — Sun, 24 Mar 2019 05:31:42 +0000

Awesome post, well said. Its great seeing more and more articles like this. Direct Mail will be on top again soon.

By: Jerry Dominguez

Jerry Dominguez — Thu, 15 Nov 2018 14:56:55 +0000

This makes good sense for the trends and changes in our industry. Print can drive the interest in our industry and help connect with buyer curiosity and problems by reaching clients most effectively. It looks like print will continue to play a vital role in connecting clients to print vendors.