RFID – Print Media Centr https://printmediacentr.com Print Long and Prosper | The Printerverse Tue, 03 Dec 2024 07:05:58 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.3 https://printmediacentr.com/wp-content/uploads/2025/06/cropped-PMC-site-icon-512-x-512-1-32x32.png RFID – Print Media Centr https://printmediacentr.com 32 32 173480890 Big Business Awaits in the Flexible Packaging Market for Printers https://printmediacentr.com/big-business-awaits-in-the-flexible-packaging-market-for-printers/ Tue, 24 Sep 2024 13:23:43 +0000 https://printmediacentr.com/?p=43345 With dueling print industry tradeshows overlapping in the US this year, I chose to attend LabelExpo Americas and skip Printing United. While that may seem a strange choice, it was a strategic decision to go where I believe unbridled growth and opportunity lie for commercial, label, and packaging printers. The experience delivered on all my […]

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]]> 43345 drupa next age: Platform for Networking and New Business https://printmediacentr.com/drupa-next-age-platform-for-networking-and-new-business/ Wed, 26 Jul 2023 18:05:50 +0000 https://printmediacentr.com/?p=40006   The special area drupa next age (dna) sets the scene for newcomers and young talents from the print and packaging sector in a targeted manner. With Deborah Corn and Frank Tueckmantel, drupa has enlisted two strong partners with longstanding industry expertise for organizing and designing this show-in-show for cross-sectional technologies.     Big ideas, small […]

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]]> 40006 Shopping in the Time of Corona: How Print and Tech Give Retail a Lifeline https://printmediacentr.com/shopping-in-the-time-of-corona-how-print-and-tech-give-retail-a-lifeline/ Tue, 19 May 2020 13:08:29 +0000 https://printmediacentr.com/?p=31778 Most of us are living very different lives than we were a few months ago. Even though the priorities in the grand scheme of things are stopping the spread of the virus, keeping people safe, and caring for those who are sick, it’s OK to miss the little things. Some of mine are: strolling around […]

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]]> 31778 Three Tech Trends for Print… in 2020 and Beyond https://printmediacentr.com/three-tech-trends-for-print-in-2020-and-beyond/ Tue, 14 Jan 2020 04:13:17 +0000 https://printmediacentr.com/?p=31371 Happy 2020! That number alone sounds pretty futuristic – I’m sure if our child selves were asked what 2020 will be like, many of us would have conjured up images of flying cars, robot helpers, and food replacement pills. Well, we’re not quite there with the flying cars, (although the recent CES show did see […]

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]]> 31371 Beacon Technology: The Next Wave of Interactive Marketing is Here https://printmediacentr.com/beacon-technology-interactive-marketing/ https://printmediacentr.com/beacon-technology-interactive-marketing/#comments Tue, 16 Aug 2016 14:41:29 +0000 https://printmediacentr.com/?p=29031 When I decided to write a column on recent use and discussion of QR codes, I knew I wanted to follow it with a piece about fresher technology that is used with similar intent. Beacon technology was the first thing that came to mind. I thought of beacons in part because several people I had […]

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]]> https://printmediacentr.com/beacon-technology-interactive-marketing/feed/ 4 29031 Absolut Originality Campaign Adds NFC To Their Cross Media Marketing Cocktail https://printmediacentr.com/absolut-originality-campaign-adds-nfc-to-their-cross-media-marketing-cocktail/ Tue, 12 Nov 2013 16:50:45 +0000 https://printmediacentr.com/?p=17742 Working in advertising for so many years has taught me many valuable lessons about the world. One of the simplest yet significantly important is… BRANDS RULE, and BIG BRANDS EVEN BETTER! For example, an ad agency might have Southwest Airlines as a client, but will drop them like a rock to have American Airlines on […]

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]]> 17742 Meet Fabio Seidl – Creative Director Behind Billboard's Music Playing Magazine https://printmediacentr.com/meet-fabio-seidl-creative-director-behind-billboards-music-playing-magazine/ Thu, 13 Jun 2013 20:07:52 +0000 https://printmediacentr.com/?p=16896 A little NFC, and a lot of Creativity can go a long way these days. This post takes us to South America where Creative Director Fabio Seidl and his team at Ogilvy Brazil created the first music magazine that PLAYS the music you are reading about! The project, BILLBOARD: The End of The Silent Magazine, […]

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]]> 16896 Paramount Pictures Taps NFC To Deliver Exclusive Star Trek Content In Airports https://printmediacentr.com/paramount-pictures-taps-nfc-to-deliver-exclusive-star-trek-content-in-airports/ Wed, 22 May 2013 14:16:18 +0000 https://printmediacentr.com/?p=16843 Travelers passing though O’Hare, LAX, DFW and JFK will have an opportunity to open a channel and hail some exclusive “Star Trek Into Darkness” video content via NFC technology. By tapping their NFC enabled phones onto Capt. Kirk’s communicator pictured in the out of home displays airport visitors will be transported to a unique mobile […]

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]]> 16843 Students Create 'Subway Libraries' With NFC https://printmediacentr.com/students-create-subway-libraries-with-nfc/ https://printmediacentr.com/students-create-subway-libraries-with-nfc/#comments Thu, 16 May 2013 16:38:03 +0000 https://printmediacentr.com/?p=16776 I could make some points and suggestions about this, but instead Im just going to celebrate the students and their creation, and of course the promotion of the printed word! The Underground Library from Keri Tan on Vimeo. Miami Ad School Student Project: A Simple Solution to help New York’s Empty Libraries(The creators of this […]

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]]> https://printmediacentr.com/students-create-subway-libraries-with-nfc/feed/ 5 16776 10,000 NFC Ad Panels Go Live Across The UK https://printmediacentr.com/10000-nfc-ad-panels-go-live-across-the-uk/ Thu, 14 Mar 2013 13:37:06 +0000 https://printmediacentr.com/?p=16260 Hear that? It’s the sound of progress! Sure there are soon to be antiquated QR codes on these out-of-home ads, but have no fear, as soon as all mobile devices are enabled with NFC readers they will be distant memories!  I have been writing about NFC for over three years pretty much waiting for this […]

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