Designing and Printing Magnetic Business Cards

Magnetic business cards are a creative and practical way to make sure clients keep your business in mind. Unlike traditional business cards that can easily be tossed in a drawer or recycled, business card magnets tend to stick around–literally! 

Whether you’re looking to make a memorable impression or provide easy-to-access contact information, custom business card magnets are a great choice. In this guide, we’ll explain why they’re helpful, give tips for designing them, and share why working with a trusted print partner can bring them to life. 

Are Magnetic Business Cards Worth It?

Magnetic business cards offer a mix of functionality and visibility that traditional business cards simply can’t provide. They are particularly helpful tools for industries that rely on repeat business, such as home services, healthcare, plumbing, and repairs. Here’s why printing your own business card magnets is a good idea. 

Constant visibility. Unlike paper cards that are often lost or forgotten, custom magnetic business cards stick around, so they’re constantly visible to potential clients. Think about the last time you urgently needed a plumber or a local service provider. If their business card was in an easy-to-see place, such as on your fridge, it made contacting them much easier. 

Brand recall. Every time someone walks to their fridge and sees your magnet, they get exposure to your logo, colors, and brand message. This frequent exposure increases brand recall. Having a higher brand recall is a great way to drive more sales.

High retention rate. A magnet that ends up on someone’s fridge is likely to stay there for a long time. This can give you literal years of exposure, becoming a day-to-day figure in your client’s lives, which increases the chances of repeat business. 

Perks of a High-Quality Printing Partner

Working with an expert printing partner for business card magnet printing is essential when creating successful promotional products. Here are some of the perks of partnering with a high-quality printer for your magnetic business cards and your other printing needs. 

• Experience. Working with professionals always helps; there’s no need to go it alone when you can work with experts instead. With decades of experience helping businesses print magnetic business cards, a good professional printing company knows the ins and outs of printing them and can walk you through the process. 
• Access. When you partner with a professional printing company, you get all of the materials they provide. Simply put, home and office printers can’t print business card refrigerator magnets themselves. The professionals have the industrial presses and cards you need and can take care of the entire process for you. 
• Service. A high-quality printing company is here for you every step of the way, with an enthusiastic team dedicated to providing excellent service through every aspect of the printing process. 

In short, working with a professional printing company makes your magnetic cards possible, and it’s a great resource for all of your other print materials. 

How to Design Business Card Magnets

Now it’s time to get into the fun part: creating a design. Here’s what to keep in mind to produce a card that recipients will keep and use:

1. Stick to brand visuals. Your card represents your brand. Include your organization’s logo, font, and color palette, so that your business card contributes to your brand identity in a meaningful way. Create a unique design and customize the business card size magnet to match your brand. Consider if you want rounded corners or squared corners for your business cards with magnetic backing.
2. Include contact details. Depending on the services you offer, recipients might need to contact you urgently, so make your business information large and easy to read on your business card. If you have separate daytime and after-hours phone numbers, include both of them. You can also include your website’s URL so that recipients can learn more about you and your services. 
3. Ensure readability. The person reading your card could be nine or ninety-nine, so include text that is large enough for everyone to read. Include white space, which helps readers focus on the most important aspects. 
4. Include high-quality imagery. Nobody likes a pixelated image. Include a high-quality file of your logo on your card, and when you’ve finished your design, save a PDF of your card design in the highest possible quality. This will ensure that your business cards look crisp and clear when they’re printed. 

Other Types of Promotional Products 

Magnetic business cards are one type of useful marketing material, but they’re not the only type you should use. As you’re developing your marketing strategy, make sure to include the following: 

• Brochures. Brochures provide information in a compact package. They’re useful for diving into the services you provide. 
• Flyers. Flyers raise awareness for upcoming events, new services, or other offers. You can print a large or small flyer to hang up in your store, mail to customers, or hand out in person. 
• Mailers. Mailers help you reach new customers. Consider including a QR code on your mailer that links to your website so recipients can quickly learn more. 
• Booklets. Booklets give you space to dive deep. Add informative details, include illustrations, and include long-form content that readers will find useful. 

There are many more types of printed materials that can help your organization connect with your intended client base. Feel free to peruse them, learn about all your options, and choose the materials that work best for you. 

Get Started With The Print Authority

Printing magnetic business cards is a chance to get your organization’s branding in front of your target audience for years at a time, so take advantage of this opportunity by printing good quality magnetic cards with The Print Authority. With over 30 years of experience printing all the materials businesses need to succeed, we can create top-quality cards for your business that can be used for years. 

To get started, contact The Print Authority today!