Mobile Media – Print Media Centr https://printmediacentr.com Print Long and Prosper | The Printerverse Wed, 19 Jun 2024 20:45:08 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.3 https://printmediacentr.com/wp-content/uploads/2025/06/cropped-PMC-site-icon-512-x-512-1-32x32.png Mobile Media – Print Media Centr https://printmediacentr.com 32 32 173480890 drupa next age: Platform for Networking and New Business https://printmediacentr.com/drupa-next-age-platform-for-networking-and-new-business/ Wed, 26 Jul 2023 18:05:50 +0000 https://printmediacentr.com/?p=40006   The special area drupa next age (dna) sets the scene for newcomers and young talents from the print and packaging sector in a targeted manner. With Deborah Corn and Frank Tueckmantel, drupa has enlisted two strong partners with longstanding industry expertise for organizing and designing this show-in-show for cross-sectional technologies.     Big ideas, small […]

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]]> 40006 My 2021 Resolution: To Help More Printers Get More Customers! https://printmediacentr.com/my-2021-resolution-to-help-more-printers-get-more-customers/ Tue, 19 Jan 2021 13:41:49 +0000 https://printmediacentr.com/?p=33093 My name is ​David Murphy​ and I love to help printers bring value to new customers. In fact, it’s been my passion for over three decades (and I’m still young!) When I was in high school in the ‘80s, my friends worked in restaurants and mall stores. Those jobs were just not for me. So […]

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]]> 33093 Get Informed on Informed Delivery and Other Direct Mail Enhancing Opportunities https://printmediacentr.com/get-informed-on-informed-delivery-and-other-direct-mail-enhancing-opportunities/ Fri, 12 Jun 2020 15:36:00 +0000 https://printmediacentr.com/?p=31875 Take a deeper dive into Informed Delivery and other direct mail enhancing opportunities that are available, and profitable! Topics covered: • How Informed Delivery works (the nuts and bolts) • Successful actions when launching direct mail with Informed Delivery • Leveraging Informed Delivery for increased campaign engagement • Postage Promotions for Informed Delivery • Do […]

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]]> 31875 Raise Your Voice: Conversational AI in a Multisensory World https://printmediacentr.com/raise-your-voice-conversational-ai-in-a-multisensory-world/ Tue, 18 Feb 2020 14:48:21 +0000 https://printmediacentr.com/?p=31445 Since joining the print industry as a trade journalist in 2015, I have walked many trade shows, attended many conferences, and experienced many incredible innovations. I look forward to a print event every time, and I love seeing technology both familiar and unfamiliar, faces both old and new. Earlier this year I had the pleasure […]

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]]> 31445 9 Superbly Simple Ways Printers Can Increase Email Newsletter Subscribers https://printmediacentr.com/9-superbly-simple-ways-printers-can-increase-email-newsletter-subscribers/ https://printmediacentr.com/9-superbly-simple-ways-printers-can-increase-email-newsletter-subscribers/#comments Tue, 20 Jun 2017 14:08:31 +0000 https://printmediacentr.com/?p=29514 When marketing with email newsletters, printers can get hung up on not having a big list of subscribers. My advice is to keep it simple. Make your email sign up superbly simple that it becomes a natural part of your normal marketing and promotion routine. Your list of email addresses is one of the most precious […]

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]]> https://printmediacentr.com/9-superbly-simple-ways-printers-can-increase-email-newsletter-subscribers/feed/ 1 29514 Are You Augmenting Your Sales Metrics With Reality? https://printmediacentr.com/augmenting-metrics-with-reality/ https://printmediacentr.com/augmenting-metrics-with-reality/#comments Mon, 13 Feb 2017 16:33:31 +0000 https://printmediacentr.com/?p=29318 Multi-sensory print with holograms. Beacons. Haptics. I’m a sucker for cool experiences enabled by technology. Feed me. Feed my geek. When it comes to marketing and print technology, I never go hungry for long. Perks for writing on Team PMC, and being a #PrintChat regular, include opportunities to make friends with techies and integrated marketing […]

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]]> https://printmediacentr.com/augmenting-metrics-with-reality/feed/ 1 29318 Appify Your Workflow! https://printmediacentr.com/appify-your-workflow/ Mon, 13 Feb 2017 16:31:20 +0000 https://printmediacentr.com/?p=29320 We’re off to a fast start in the Wizarding World of Workflow 2017. The stars are telling us that this could be the year that more shops that are struggling with spreadsheets, sticky notes, and yellow legal pads might jump on board the workflow automation train. Why? Because the biggest bottlenecks we see in the […]

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]]> 29320 Beacon Technology: The Next Wave of Interactive Marketing is Here https://printmediacentr.com/beacon-technology-interactive-marketing/ https://printmediacentr.com/beacon-technology-interactive-marketing/#comments Tue, 16 Aug 2016 14:41:29 +0000 https://printmediacentr.com/?p=29031 When I decided to write a column on recent use and discussion of QR codes, I knew I wanted to follow it with a piece about fresher technology that is used with similar intent. Beacon technology was the first thing that came to mind. I thought of beacons in part because several people I had […]

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]]> https://printmediacentr.com/beacon-technology-interactive-marketing/feed/ 4 29031 Will The Resurgence of QR Codes Have Value For Marketers? https://printmediacentr.com/qr-codes-resurface/ https://printmediacentr.com/qr-codes-resurface/#comments Tue, 26 Jul 2016 13:56:38 +0000 https://printmediacentr.com/?p=28916 This might be the only PMC post about QR Codes in 2016! The undead are ugly. This is certainly true of the shambling “walkers” on the cutting end of Michonne’s blades. But these guys were ugly back when they were alive and popular with marketing departments. We’re talking about QR codes.  Have you noticed chatter and […]

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]]> https://printmediacentr.com/qr-codes-resurface/feed/ 5 28916 Use print to capitalize on the #PokemonGO craze https://printmediacentr.com/use-print-capitalize-pokemongo-craze/ Mon, 11 Jul 2016 22:16:02 +0000 https://printmediacentr.com/?p=28886 Do you know about PokemonGO? PokémonGO is a mobile app game that uses augmented reality to view the world through your phone and see Pokémon creatures. You capture the creatures, gain points for activities, and use your creatures to claim points of interest in your city. You get out in the world, walk around, and […]

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