Comments on: The Rules of Attraction: Compelling the Next Generation of Print Stars https://printmediacentr.com/the-rules-of-attraction-compelling-the-next-generation-of-print-stars/ Print Long and Prosper | The Printerverse Sat, 27 Oct 2018 17:04:53 +0000 hourly 1 https://wordpress.org/?v=6.7.3 By: Shirley R Hicks https://printmediacentr.com/the-rules-of-attraction-compelling-the-next-generation-of-print-stars/#comment-18245 Sat, 27 Oct 2018 17:04:53 +0000 https://printmediacentr.com/?p=30295#comment-18245 I left the print field because of lack of opportunities. I was part of the cohort that came in about 10 years behind the current leadership. As the industry went through several rounds of automation and change, I hung on, retooling, developing new skills, but eventually left, because the work wasn’t there – and I wasn’t going to be given the opportunity to do what _was_ there.

I went back to school for IT and computer science. A decade later, I’m just about finished certification exams, have been involved with training and educating the current generation of twenty-somethings and have helped locally to develop those talent pipelines. I’m paid quite a bit more than I was a pre-press technician and graphic designer for print.

If the printing industry needs people with those crossover talents, there are quite a few of us out there. What needs to be attached to the job offers is a decent salary, one that isn’t going to stagnate for the next decade.

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