Kelly Mallozzi – Print Media Centr

The Four Words That Define 2021

Kelly Mallozzi — Tue, 14 Dec 2021 14:28:37 +0000

As I reflect on 2021, I almost feel a little guilty about stating publicly what a great year it was for me. I was busy. I won new clients. I traveled. I spoke. In public. And I know from dozens of print companies that I work with that many feel that it was an important […]

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Sales Notes from a Campaign Trail

Kelly Mallozzi — Tue, 16 Nov 2021 15:27:29 +0000

Sales Notes from a Campaign Trail Having just run for a seat on my town council, campaigning for two solid months, and having not only won but having received the most votes of anyone in my district, including two popular incumbents, I can tell you that the metaphors for campaigning and sales wrote themselves. Campaigning […]

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Anything You Can Do She Can Do Better: 5 reasons to Add Women to your Sales and Mktg. team

Kelly Mallozzi — Sun, 17 Oct 2021 21:15:14 +0000

Ok people I can see that you can see that I am fired up right now, and with good reason. I just spent all day recently on the #GirlsWhoPrint Day annual conference online (replays here) in which we had nineteen powerful and influential women in the print industry talking strategy, future planning, and thriving in […]

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Know, Like Trust: Funneling Suspects into Sales

Kelly Mallozzi — Mon, 20 Sep 2021 23:56:17 +0000

Most people who have been in sales for even a few short years have heard about The SALES FUNNEL. You might have first encountered a sales funnel the first time you were introduced to a CRM like Salesforce, where the opportunity manager helped you see how big your pipeline was and helped you strategize how […]

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Five Magical Benefits of Creating a Vision Board for Sales

Kelly Mallozzi — Mon, 16 Aug 2021 22:52:42 +0000

This summer was supposed to be my summer of trying new things. I have been talking to a lot of my clients in sales and marketing in print organizations across America. I tell them that to move forward they must change their thinking, be bold, be adventurous, and try new things. I know I should […]

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Beat the Summertime Blues One Week at a Time

Kelly Mallozzi — Tue, 22 Jun 2021 13:34:40 +0000

I’ve been there and I’ve done it. Summer comes. You take your foot off the gas pedal a bit. You tell yourself that people are on vacation. Things are “slow”. And you’re not wrong. People ARE on vacation. Things DO slow down. But this is 2021. This is a different year, and you are a […]

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The Sales Edit: 5 Tips to Produce MORE in 2021 and Beyond

Kelly Mallozzi — Tue, 18 May 2021 14:06:16 +0000

First, there was the magic of tidying up with Marie Kondo. Then there was Norwegian Hygge. Now, we have The Home Edit. According to their website, “THE HOME EDIT organizes every space in the home, from bedrooms and kitchens to closets and pantries. Every project receives meticulous attention to detail, carefully considered systems, and our […]

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Social Media Case Study: Girls Who Print and #PrintHERstoryMonth

Kelly Mallozzi — Tue, 20 Apr 2021 19:04:29 +0000

This year, for #PrintHERstoryMonth at #GirlsWhoPrint, I had the honor of running the social channels (Twitter, Facebook, and Instagram) and posting in the LinkedIn Group as we celebrated over 50 women who shared their print origin stories and advice for advancing in our industry. I learned a lot. I improved my skills immensely. And I […]

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The Shocking Power of Surprise

Kelly Mallozzi — Tue, 16 Mar 2021 15:19:51 +0000

Can you think of a time when you were so surprised that you literally fell off your chair, or spit out your coffee, or (insert terrible cliché about being shocked here)? Well, it turns out that being surprised can often leave a big impression. In fact, those moments in which you were caught off guard […]

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The Sales Overwhelm and How Ted Lasso Helped Me Solve It

Kelly Mallozzi — Tue, 16 Feb 2021 16:12:23 +0000

If you are tired of hearing me take some liberal leaps and tie TV shows, Broadway musicals, and movies into lessons about sales and printing, perhaps you had better give this blog post a pass. Because I am about to regale you with my obsession with TED LASSO. I seriously was blown away by this […]

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