https://printmediacentr.com/caution-dangerous-b2b-marketing-fail-ahead/ Print Long and Prosper | The Printerverse Tue, 27 Dec 2016 21:19:30 +0000 hourly 1 https://wordpress.org/?v=6.7.3 https://printmediacentr.com/caution-dangerous-b2b-marketing-fail-ahead/#comment-3630 Fri, 04 Nov 2016 12:18:06 +0000 https://printmediacentr.com/?p=28725#comment-3630 One of the services I offer to brands is a forensic marketing analysis, this in-depth review of a past or active marketing efforts. My experience indicates that nearly all failed B2B marketing efforts are composed of three components, the first and by far the largest factor for failure are poorly defined, understood goals and objectives – or unreal expected response/conversion to sales rates. The second failure component is not heeding the data and understanding the sensitivities and needs of the targeted demographics (which can include the number of emails or communications a potential client receives) and the last but of critical importance is incorrect messaging offered by the brand.

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