Comments on: 2017 CMYK Manifesto: Custom Customer Convenience and Communications

By: Romeo Printing

Romeo Printing — Wed, 01 Feb 2017 16:29:44 +0000

Great article and awesome information.

By: Deborah Corn

Deborah Corn — Wed, 25 Jan 2017 19:39:54 +0000

Thanks for the comment Allen, and I agree. Businesses should share the causes they are involved with in their marketing – especially to the millennials. I edited down your comment because the rest was self-promotional, so in case you are wondering… it was me!

By: Allen Kimble, Jr.

Allen Kimble, Jr. — Wed, 25 Jan 2017 19:24:03 +0000

Hi Deborah!

I am brand spanking new to your “orbit” and very I’m excited to be in it.

It is my opinion that businesses should attach themselves to “societal causes” or at the least, partner with those who are dedicated to solve problems. The reason? A by-product of resolving such problems can be handsome “profit” and the business will be seen as a hero. Though it might sound counter-intuitive to suggest not making “money” the most important reason for going into business, there are many examples to support my contention.

Allen Kimble, Jr. & “Vinny the Pug”
Vinny the Pug Enterprises

By: Jamie Bradley

Jamie Bradley — Tue, 24 Jan 2017 17:15:36 +0000

I have to agree with Deborah about considering a different approach to being online. Many people WILL NOT WORK with a company they can’t find online. You don’t know you are missing out because they never make the first contact. You’re already out of consideration.

By: Deborah Corn

Deborah Corn — Fri, 13 Jan 2017 18:36:54 +0000

In reply to Steve.

Wow. You are an exception to the marketing world… glad it’s been working out for you. Question – do you know how many opportunities you have missed by not having a website or social media presence? That may be the key to deciding if it’s a viable option to continue with 🙂

By: Steve

Steve — Fri, 13 Jan 2017 17:11:22 +0000

Hi Deborah,

I’m with you….Print is Cool!

With that said, I have no website and am not on any social media (except for LinkedIn). We have cultivated a niche market that values service & knowledge and we are true partners with our clients. Make a client look good to his/her boss & you have a friend for life!

By: Deborah Corn

Deborah Corn — Wed, 11 Jan 2017 14:13:43 +0000

In reply to Thaddeus B Kubis. Great additions and advice Thad. Thanks for your comment!

By: Thaddeus B Kubis

Thaddeus B Kubis — Wed, 11 Jan 2017 11:55:20 +0000

A cultural shift is needed that will allow print providers to move into the mainstream and define their clients, customers, prospects needs and base their “sales” efforts of targeted marketing and sales support policies.
Secondly, there is a need to understand the desires and goals of advertising, marketing and what tools linked to what messaging is best used to target defined and researched verticals.
Offer open arms to the creative community and start to present the message that print is as cool (perhaps in many cases even more cool) than digital and when linked/integrated print and digital work best as a team.
Print providers are no longer printers, they are an integral link in the chain of communicators and use print as a media channel.
Lastly, the need to use data, accurate real life data convincing communicators or the true value, impact and effect of correctly developed, deployed and measure print.
The short story, targeted, researched and scheduled sales programs will be everything!

By: Deborah Corn

Deborah Corn — Tue, 10 Jan 2017 16:31:42 +0000

In reply to Pat McGrew.

Wow Pat, thanks! It’s interesting when I put these out. Never sure how it will come across, or what people will gravitate to. Your follow-up advice about “reasons” is spot on. I should have made “that is the way it’s always been done” a topic that is over and done with. THANKS for the assist! 🙂

By: Pat McGrew

Pat McGrew — Tue, 10 Jan 2017 16:26:25 +0000

Amen, sister! I’m the choir, so I get it, but it’s great when a voice like yours reads the Gospel to a market that sometimes doesn’t listen as well as they should. Everyone has reasons for how they run their business, but sometimes those reasons are excuses. This is a good year to take a deep breath and one step back to see if your “reasons” for not moving forward are really excuses brought on by inertia. Just because you are profitable today does not mean you will be profitable down the road.