Direct Mail – Print Media Centr

How to Use The Threshold Effect to Captivate and Win Back Customers

Deborah Corn — Tue, 09 Sep 2025 14:43:59 +0000

There is a moment in every interaction when everything changes. Psychologists call it the threshold effect. It is that point where you step across an invisible line, and what was true before no longer matters. On the other side, the slate is cleared, and you are ready for something new. We have all felt it. […]

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Print’s New Frontier: Profit Potential of Integrated Direct Mail Campaigns

Tod Cordill — Tue, 13 Feb 2024 13:53:11 +0000

Digital marketers are faced with two growing challenges — digital marketing effectiveness is being reduced due to increased user privacy, and at the same time, digital advertising costs are increasing. This presents opportunities for direct mail suppliers. However, there is an increasing number of digital-first direct mail companies. These companies sell directly to digital marketers […]

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How Printers Can Save Local Businesses from Themselves

Deborah Corn — Tue, 14 Nov 2023 17:00:21 +0000

There is a local shopping area of retail stores, restaurants, and businesses a mile from my apt. It’s where I do my grocery shopping, dry cleaning, package sending, eyebrow waxing, get sandwiches, breakfast, Mexican, Chinese, and Thai food, and order pizza for delivery. It’s where I occasionally buy wine, visit T-Mobile, and grab a smoothie. […]

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Two Great Resources That Help Your Direct Mail Stand Out

Tod Cordill — Tue, 11 Jan 2022 14:57:03 +0000

It’s no secret that direct mail has been an effective marketing channel for decades. While the twenty-first century saw the rise of digital marketing, digital variable data printing technology allowed extreme segmentation and personalization of direct mail. Large investments were made in technologies that integrate direct mail into digital marketing programs saw much investment in […]

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This is Your Brain on Marketing

Sandy Hubbard — Tue, 11 Jan 2022 14:51:46 +0000

Remember the 1980s public service announcement: “This is your brain on drugs. (Egg sizzles in a hot frying pan.) Any questions?” As kids, we all made fun of the ad, and it became the meme of its time. But it made an impression. It had a short, simple message with a shocking image. No long explanations […]

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Direct Mail Verification: Anatomy of an Address Verification Program

Tod Cordill — Tue, 14 Dec 2021 14:27:15 +0000

People working from home create challenges for the B2B marketer that wants to utilize direct mail. This blog post addresses this common problem and provides a real-life example to obtain people’s preferred mailing addresses. The goal of this article is to: Provides a concrete example that helps you better understand marketing automation; and Provides a […]

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Print Samples: Pushing the Envelope

Pat McGrew — Tue, 16 Nov 2021 15:26:21 +0000

The folks at the Envelope Manufacturer’s Association have a mission – envelopes. But it is more than that! They share ideas, compare notes on things like keeping staff motivated, finding staff, and finding that all-too-precious commodity – the paper and other substrates used to manufacture the envelope. At their last meeting, there were vibrant discussions […]

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Are QR Codes Being Used Effectively In Direct Mail?

Tod Cordill — Sun, 17 Oct 2021 21:16:59 +0000

Last month’s Have QR Codes Finally Reached Their Glory Days? Blog post illustrated the resurgence of the QR code in marketing. When looking through my mail the other day I decided to take a look at how companies are using the QR codes in their direct mail. The following direct mails were analyzed from both […]

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Have QR Codes Finally Reached Their Glory Days?

Tod Cordill — Mon, 20 Sep 2021 23:57:10 +0000

QR codes have been used by marketers since early 2010. As smartphone adoption increased, phone manufacturers and marketers realized the camera on the phones could be used to scan the codes. The hope was that response rates would increase as consumers find scanning a QR code an easy way to respond to printed advertising. QR […]

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Print Samples: Why You Should Use Postcards

Pat McGrew — Sat, 18 Sep 2021 14:50:24 +0000

Postcards are the lingua franca of communication. Even in today’s Instagram world, people send postcards when they travel. Businesses use them to find new customers and stay visible with current clients. Retailers use them to make offers and politicians use them to pitch their policies ahead of elections. Even governments use them to communicate deadlines, […]

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