Print Production – Print Media Centr

How to Use The Threshold Effect to Captivate and Win Back Customers

Deborah Corn — Tue, 09 Sep 2025 14:43:59 +0000

There is a moment in every interaction when everything changes. Psychologists call it the threshold effect. It is that point where you step across an invisible line, and what was true before no longer matters. On the other side, the slate is cleared, and you are ready for something new. We have all felt it. […]

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Using AI for Marketing and Print Businesses: Series Wrap-Up

Deborah Corn — Tue, 08 Jul 2025 19:04:13 +0000

https://www.youtube.com/watch?v=K154bGqwpIQ Using AI for Marketing and Print Businesses Following the completion of the three-part webinar series, John Munsell, CEO of Bizzuka, returns to answer AI audience questions submitted during the series. Everyone’s telling you to use AI. Nobody’s showing you how to use AI. This follow-up session offers deeper insights, clarifications, and practical advice on […]

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Waiting for a Relevant Print Experience: Turn Downtime Into Opportunity

Deborah Corn — Tue, 17 Jun 2025 16:30:51 +0000

There are opportunities to bring modern print offerings through data-driven technology to a flurry of businesses if you look around, assess the print experience they are offering, and strategize on how to improve it for everyone. Recently, I went to a doctor’s appointment in a medical complex and was aghast at the “reading materials” print […]

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Create a Print Test Pilot Program to Upgrade Sales

Deborah Corn — Tue, 15 Apr 2025 12:52:39 +0000

When economic uncertainty is causing marketing budgets and print sales to nosedive, create a Print Test Pilot Program to educate customers and share possibilities to improve their materials and desired results when they’re ready to go full throttle again. WHAT IS A PRINT TEST PILOT PROGRAM? A Print Test Pilot Program is a structured opportunity […]

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5 Critical Questions That Can Save Your Print Business from Tariff Chaos

Deborah Corn — Tue, 18 Mar 2025 00:00:30 +0000

We can rely on change in the printing industry, but not always in ways we like. Enter tariffs. While the industry trade media, analysts and economists have much to say about tariffs now, they were completely silent before the US election in November. It was clear that the printing industry and print business would be […]

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Print-to-Table: The Best Business Idea You Haven’t Tried (Yet!)

Deborah Corn — Tue, 11 Feb 2025 17:48:34 +0000

Print-to-Table is a concept that came to me while watching a cooking show. It mirrors the successful farm-to-table movement, emphasizing local sourcing and sustainability. The farm-to-table approach has gained significant traction in recent years, with consumers increasingly seeking fresh, locally sourced products. This movement has not only enhanced the dining experience but also strengthened local […]

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Top 5 Print Media Trends Every Marketer Should Know

Deborah Corn — Wed, 23 Oct 2024 13:46:01 +0000

In a world dominated by digital marketing, print media continues to thrive by reinventing itself. While many predicted that print would diminish in the face of the digital revolution, it has proven to be resilient, particularly when integrated with digital campaigns. This ability to evolve makes print an essential part of the marketing mix, delivering […]

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The Opportunity Economy Delivers Growth for Print Businesses

Deborah Corn — Tue, 24 Sep 2024 13:27:52 +0000

Attention U.S. print business owners and employees of printing companies! With the election coming up, I am hopping on my soapbox to appeal for the economic plan that will foster print business revenue growth, create loyal and collaborative customers, and contribute to the future of the printing industry. You may be familiar with one aspect […]

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Podcasts About Printing, Packaging, Design and Marketing for Your Playlist

Deborah Corn — Tue, 13 Aug 2024 13:41:42 +0000

I have had the honor of being included on lists highlighting where to find topical podcasts about print and marketing, so it’s my turn to give back. Below is a list I have compiled of print industry podcasts about printing, packaging, print design, print production, print marketing, and more. I don’t want to assume anyone […]

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Position Print in a Supporting Role to Reignite Stans and Create New Fans

Deborah Corn — Tue, 23 Jul 2024 13:20:28 +0000

What do print sales, print business, and print marketing success, have in common with leading actors choosing roles? More than you may think! Grab some popcorn and let me explain. At a certain point in a leading actor’s career, they are faced with the reality of how Hollywood and the world perceive them. While men […]

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