Print Sales – Print Media Centr

How to Use The Threshold Effect to Captivate and Win Back Customers

Deborah Corn — Tue, 09 Sep 2025 14:43:59 +0000

There is a moment in every interaction when everything changes. Psychologists call it the threshold effect. It is that point where you step across an invisible line, and what was true before no longer matters. On the other side, the slate is cleared, and you are ready for something new. We have all felt it. […]

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Boost Print Sales and Credibility with a Wall of Power

Deborah Corn — Sun, 13 Jul 2025 19:11:27 +0000

Every print business has a story to tell. Most print businesses tell it through interactions with clients and results to aid in print sales. But there’s something powerful about showing that story, too. That’s where the Wall of Power comes in. I was watching a movie, and a high-powered character had a wall of photos […]

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How To Get Happy Print Customers To Print Again This Year

Sandy Hubbard — Sun, 13 Jul 2025 19:00:54 +0000

We all have print customers who show up only once a year. We like them. They like us. They’re happy with the results we provide. Yet they don’t plan to print again with us for another year. Here’s a thought. What if we could get those happy print customers to print again in 2025? We […]

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Waiting for a Relevant Print Experience: Turn Downtime Into Opportunity

Deborah Corn — Tue, 17 Jun 2025 16:30:51 +0000

There are opportunities to bring modern print offerings through data-driven technology to a flurry of businesses if you look around, assess the print experience they are offering, and strategize on how to improve it for everyone. Recently, I went to a doctor’s appointment in a medical complex and was aghast at the “reading materials” print […]

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Meaningful Messaging is the Print Marketing Metric That Matters Most

Deborah Corn — Tue, 20 May 2025 17:36:20 +0000

Meaningful messaging is the print marketing metric that matters most. We don’t need to talk to everybody. We need to talk to somebody. The right somebody. Because in times of economic uncertainty, marketing and communication budgets are cut. Volume isn’t value. Reach isn’t results. And “spray and pray” isn’t a strategy; it can be a […]

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Create a Print Test Pilot Program to Upgrade Sales

Deborah Corn — Tue, 15 Apr 2025 12:52:39 +0000

When economic uncertainty is causing marketing budgets and print sales to nosedive, create a Print Test Pilot Program to educate customers and share possibilities to improve their materials and desired results when they’re ready to go full throttle again. WHAT IS A PRINT TEST PILOT PROGRAM? A Print Test Pilot Program is a structured opportunity […]

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5 Critical Questions That Can Save Your Print Business from Tariff Chaos

Deborah Corn — Tue, 18 Mar 2025 00:00:30 +0000

We can rely on change in the printing industry, but not always in ways we like. Enter tariffs. While the industry trade media, analysts and economists have much to say about tariffs now, they were completely silent before the US election in November. It was clear that the printing industry and print business would be […]

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Try This Easy Self-Audit to Rev Up Your Print Sales Engine Now

Sandy Hubbard — Mon, 17 Mar 2025 22:08:43 +0000

When I work with print companies to improve sales. I audit their print sales process to identify issues that may be blocking new customers. Try your own audit and get your sales engine revving. SELF-AUDIT QUESTIONS FOR PRINT SALES PEOPLE Is your sales process simple and repeatable? Print customers can get bogged down in complexity, […]

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Print-to-Table: The Best Business Idea You Haven’t Tried (Yet!)

Deborah Corn — Tue, 11 Feb 2025 17:48:34 +0000

Print-to-Table is a concept that came to me while watching a cooking show. It mirrors the successful farm-to-table movement, emphasizing local sourcing and sustainability. The farm-to-table approach has gained significant traction in recent years, with consumers increasingly seeking fresh, locally sourced products. This movement has not only enhanced the dining experience but also strengthened local […]

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Kickstart 2025 with a Winning Challenge Network

Deborah Corn — Tue, 21 Jan 2025 14:48:13 +0000

The start of a new year is an opportunity to reassess goals, embrace fresh strategies, and set our businesses up for success. Building a challenge network is key to thriving in 2025. A “challenge network” is a group of individuals committed to providing constructive criticism and pushing you toward innovation and growth. While traditional support […]

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