Customer Communication – Print Media Centr

Astronomer Turns Bad Press into a VIRAL Branding Win!

Deborah Corn — Sat, 26 Jul 2025 23:10:55 +0000

< It’s not easy turning a PR nightmare into a global, viral sensation. Through quick thinking, bold creativity, and a willingness to laugh with the internet instead of hiding from it, software company Astronomer is counting clicks rather than contentious clients. You may have seen the now-infamous Kiss Cam moment from a recent Coldplay concert […]

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Boost Print Sales and Credibility with a Wall of Power

Deborah Corn — Sun, 13 Jul 2025 19:11:27 +0000

Every print business has a story to tell. Most print businesses tell it through interactions with clients and results to aid in print sales. But there’s something powerful about showing that story, too. That’s where the Wall of Power comes in. I was watching a movie, and a high-powered character had a wall of photos […]

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How To Get Happy Print Customers To Print Again This Year

Sandy Hubbard — Sun, 13 Jul 2025 19:00:54 +0000

We all have print customers who show up only once a year. We like them. They like us. They’re happy with the results we provide. Yet they don’t plan to print again with us for another year. Here’s a thought. What if we could get those happy print customers to print again in 2025? We […]

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Waiting for a Relevant Print Experience: Turn Downtime Into Opportunity

Deborah Corn — Tue, 17 Jun 2025 16:30:51 +0000

There are opportunities to bring modern print offerings through data-driven technology to a flurry of businesses if you look around, assess the print experience they are offering, and strategize on how to improve it for everyone. Recently, I went to a doctor’s appointment in a medical complex and was aghast at the “reading materials” print […]

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Meaningful Messaging is the Print Marketing Metric That Matters Most

Deborah Corn — Tue, 20 May 2025 17:36:20 +0000

Meaningful messaging is the print marketing metric that matters most. We don’t need to talk to everybody. We need to talk to somebody. The right somebody. Because in times of economic uncertainty, marketing and communication budgets are cut. Volume isn’t value. Reach isn’t results. And “spray and pray” isn’t a strategy; it can be a […]

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Create a Print Test Pilot Program to Upgrade Sales

Deborah Corn — Tue, 15 Apr 2025 12:52:39 +0000

When economic uncertainty is causing marketing budgets and print sales to nosedive, create a Print Test Pilot Program to educate customers and share possibilities to improve their materials and desired results when they’re ready to go full throttle again. WHAT IS A PRINT TEST PILOT PROGRAM? A Print Test Pilot Program is a structured opportunity […]

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5 Critical Questions That Can Save Your Print Business from Tariff Chaos

Deborah Corn — Tue, 18 Mar 2025 00:00:30 +0000

We can rely on change in the printing industry, but not always in ways we like. Enter tariffs. While the industry trade media, analysts and economists have much to say about tariffs now, they were completely silent before the US election in November. It was clear that the printing industry and print business would be […]

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Print-to-Table: The Best Business Idea You Haven’t Tried (Yet!)

Deborah Corn — Tue, 11 Feb 2025 17:48:34 +0000

Print-to-Table is a concept that came to me while watching a cooking show. It mirrors the successful farm-to-table movement, emphasizing local sourcing and sustainability. The farm-to-table approach has gained significant traction in recent years, with consumers increasingly seeking fresh, locally sourced products. This movement has not only enhanced the dining experience but also strengthened local […]

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How to Give New Print Customers a Warm-Fuzzy Feeling

Sandy Hubbard — Tue, 11 Feb 2025 17:41:24 +0000

A box with lots of lovely printed things showed up on my doorstep. It was a welcome kit, and it gave me a warm-fuzzy feeling. It showed that I’m valued as a customer. You can do the same! When you reach out promptly to new print customers with a welcome kit, it sets the tone […]

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How to Ask Print Customers Who Else They Print With

Sandy Hubbard — Sun, 08 Dec 2024 15:55:04 +0000

Printers and sales reps often avoid asking their print customers an important question: “Who else are you printing with?” In my work with print sales teams, sometimes reps are surprised we can ask. We can, and we should. IT’S BETTER TO ASK THAN TO GUESS For printers, the best source of new business is from […]

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