Every print business has a story to tell. Most print businesses tell it through interactions with clients and results to aid in print sales. But there’s something powerful about showing that story, too. That’s where the Wall of Power comes in.
I was watching a movie, and a high-powered character had a wall of photos with celebrities, heads of state, and other high-powered people in their industry and the world. It would have just passed by and been absorbed as set design, except one of the characters made note of how impressed they were by the gentleman’s Wall of Power.
WALL OF POWER!
I hadn’t heard that montage of photos and awards called a Wall of Power, but that is exactly what it is!
And it’s not about ego. It’s about proof. It’s about creating confidence for the people who walk through your doors. It’s a visual narrative of who you are, what you do, and of your customer and community relationships and partners.
It tells your story before you even say a word.
Imagine a customer walking into your print business or a prospect sitting in your waiting area or conference room. They look around and see photos of you and/or your team accepting industry awards, pics from press checks with long-time clients, group shots from community events and trade shows, photos of new equipment installations, ribbon-cuttings for client openings, and your new locations as you expand.
They see industry certifications and recognition for your social and environmental efforts. They read excerpts from rave reviews and testimonials that highlight your partnerships, attention to detail, proactive problem-solving, and the overall experience of working with your print business.
All of it adds up.
What they are seeing is your authority, credibility, partnership prowess, and teamwork.
Your Wall of Power builds trust without a word spoken.
And when you include printed samples that reflect the full range of what you do, you’re not only showing off; You’re helping customers see possibilities. You’re helping them imagine what they can create with you. You’re helping to generate customer collaboration and print sales, and yes, future ones count!
The Wall of Power doesn’t have to be a literal wall. It could be a hallway. A display in your lobby. A digital presentation loop running in your waiting area. It could live on your website and be shared in your print sales materials. What matters is that it’s intentionally curated, current, representative of your business today, with a recognition of company history.
If you don’t have a Wall of Power, consider creating one to boost your credibility and print sales.
Pull together your best samples, thank-you notes, emails that made your team’s day, 5-star Google reviews, and recommendations. Design the text and make the Wall of Power colorful and inviting. Print the items using all your capabilities across the framed materials. It’s another way to show off and spark conversations with customers and potential ones who visit, and educate on everything you can do.
Your Wall of Power is for storytelling. It’s for reminding people, maybe even reminding yourself, of what you’ve built, who you’ve helped, the people you work with, the modern printing technology you use, and what you can make with it.
It sends a clear and powerful message to anyone who sees it: You’re in good hands here.
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See Deborah’s recent post: Waiting for a Relevant Print Experience: Turn Downtime Into Opportunity
Deborah Corn is the Intergalactic Ambassador to the Printerverse at Print Media Centr and Executive Director of Girls Who Print, a global nonprofit supporting women in the industry. She’s a ‘Print Buyerologist’, international speaker, blogger, and host of Podcasts From The Printerverse. Deborah also leads the Print Production Professionals Group on LinkedIn, the largest print group on the platform, and is the founder of Project Peacock, an educational initiative that has connected with more than 8,000 print customers, students, and printers through live events, online programs, and streaming content on ProjectPeacock.TV. She is also the founder of International Print Day, an annual global celebration of print.
Through all her work, Deborah delivers printspiration, education, and valuable resources to print and marketing professionals around the world. She’s the recipient of multiple industry honors, including the 2016 Girls Who Print Girlie Award, and serves on advisory boards and technical committees supporting print education and career development, including the Advertising Production Club of NYC, Graphic Communications Education Association (GCEA, Lewis-Clark State College, and Five Keys Schools and Programs.
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