Digital Media – Print Media Centr https://printmediacentr.com Print Long and Prosper | The Printerverse Tue, 20 May 2025 17:37:17 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.3 https://printmediacentr.com/wp-content/uploads/2025/06/cropped-PMC-site-icon-512-x-512-1-32x32.png Digital Media – Print Media Centr https://printmediacentr.com 32 32 173480890 Take the 100-Day Marketing Challenge for Print Businesses https://printmediacentr.com/print-businesses-100-day-marketing-challenge/ Mon, 19 May 2025 21:02:13 +0000 https://printmediacentr.com/?p=44103 One of my clients wanted to amplify YouTube as a marketing channel. I designed a 100-day program perfect for print businesses wishing to flex their marketing muscle! In just 100 days, it produced extraordinary results. How about you? Do you have a marketing channel – blog, social media, email marketing, podcast – that needs a […]

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]]> 44103 Cheery Social Media Content to Surprise and Delight Your Print Customers https://printmediacentr.com/social-media-content-for-print-customers/ Wed, 23 Oct 2024 13:43:19 +0000 https://printmediacentr.com/?p=43367 Printers often make print customers and sales prospects work soooo hard when it comes to content, don’t we? We give them things to read that are educational or have big words. We ask for action. Click here for more! Make decisions! Worry! Think! Let’s give print customers a break and give them something fun instead. […]

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]]> 43367 Why Print Businesses Should Wait to Ditch Twitter https://printmediacentr.com/why-print-businesses-should-wait-to-ditch-twitter/ Tue, 14 Nov 2023 16:41:28 +0000 https://printmediacentr.com/?p=40397 The decline of Twitter aka X as a social media platform has had many print businesses and individuals wondering if they should dump their accounts. There are many practical reasons why you may not want to delete your account quite yet.  For the sake of expediency, I will refer to “Twitter” and “tweets” rather than […]

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]]> 40397 How to Acquire Valuable Backlinks for Your Printing Business Website https://printmediacentr.com/how-to-acquire-valuable-backlinks-for-your-printing-business-website/ Tue, 14 Nov 2023 16:40:09 +0000 https://printmediacentr.com/?p=40413 To improve the SEO (Search Engine Optimization) rankings of your printing business, you must build a large number of high-quality backlinks to your website. Backlinks, also known as inbound links, are hyperlinks that originate from one website (the source) and point to another website (the target or destination). They can be a text link, an […]

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]]> 40413 Leveraging Google Analytics and Google Search Console To Make Better Marketing Decisions https://printmediacentr.com/leveraging-google-analytics-and-google-search-console-to-make-better-marketing-decisions/ Tue, 10 Oct 2023 12:30:47 +0000 https://printmediacentr.com/?p=40324 As a print service provider, your decisions about marketing investments should be as precise as your printing. In this era where data is the kingpin of decision-making, Google Analytics and Google Search Console are two indispensable tools that can help you sharpen your marketing initiatives. Understanding these tools is not just a skill but a […]

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]]> 40324 Is TikTok Marketing Right for Your Print Business? https://printmediacentr.com/is-tiktok-marketing-right-for-your-print-business/ Mon, 18 Sep 2023 21:33:45 +0000 https://printmediacentr.com/?p=40293 “TikTok is just a fad for kids. Kids don’t buy print, so I shouldn’t waste my time thinking about TikTok.” ~ Old-fashioned printing company executive Wrong, wrong, wrong. First of all, TikTok may or may not be appropriate for your print business, but if it isn’t, the reason is NOT that this platform is just […]

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]]> 40293 Now Trending: Digital Media Needs Print Media to Extend Marketing ROI https://printmediacentr.com/now-trending-digital-media-needs-print-media-to-extend-marketing-roi/ Tue, 08 Aug 2023 18:25:17 +0000 https://printmediacentr.com/?p=40159 The advertising landscape is in flux. Marketers and media planners are moving dollars to follow their audience to ‘non-traditional’ channels, and focusing on how media is being consumed now and will be in the future. I have no doubt that print media has a crucial role to play in this evolution… if we step up […]

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]]> 40159 drupa next age: Platform for Networking and New Business https://printmediacentr.com/drupa-next-age-platform-for-networking-and-new-business/ Wed, 26 Jul 2023 18:05:50 +0000 https://printmediacentr.com/?p=40006   The special area drupa next age (dna) sets the scene for newcomers and young talents from the print and packaging sector in a targeted manner. With Deborah Corn and Frank Tueckmantel, drupa has enlisted two strong partners with longstanding industry expertise for organizing and designing this show-in-show for cross-sectional technologies.     Big ideas, small […]

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]]> 40006 Can Geofencing and Retargeting Work for Your Print Marketing? https://printmediacentr.com/can-geofencing-and-retargeting-work-for-your-print-marketing/ Tue, 13 Jun 2023 14:15:10 +0000 https://printmediacentr.com/?p=39851 Your prospective print customers are everywhere. And yet they can be so hard to find. Quite a few of them are using your competitors, but some of those users would be better off buying print from you. To generate new leads and new revenue for your print business, consider two digital marketing strategies: geofencing and […]

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]]> 39851 Marketing Strategy + Execution + Continuous Improvement = Long-Term Profit https://printmediacentr.com/marketing-strategy-execution-continuous-improvement-long-term-profit/ Tue, 16 May 2023 14:11:20 +0000 https://printmediacentr.com/?p=39788 Every printing company needs a marketing strategy, but most don’t have one. Strategically and logically combining print-based marketing and digital marketing is critical to achieving efficiency (minimal waste) and effectiveness (maximum ROI). Whether you believe your primary objective is building brand awareness, generating quality leads, strengthening customer retention, or increasing average order value, your ultimate […]

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