Print Buying – Print Media Centr

Create a Print Test Pilot Program to Upgrade Sales

Deborah Corn — Tue, 15 Apr 2025 12:52:39 +0000

When economic uncertainty is causing marketing budgets and print sales to nosedive, create a Print Test Pilot Program to educate customers and share possibilities to improve their materials and desired results when they’re ready to go full throttle again. WHAT IS A PRINT TEST PILOT PROGRAM? A Print Test Pilot Program is a structured opportunity […]

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Promote the Cozy Qualities of Print in 2024

Sandy Hubbard — Tue, 16 Jan 2024 14:01:13 +0000

When marketing the positive attributes of print, we have to remember that people think of print as “cozy” – and that’s a good thing in 2024. With elections on the horizon, rising interest rates, and the growth of artificial intelligence, this will be a year that tests the most zen among us. We have a […]

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QUIZ: Are you Investing or Dabbling in the Printing Industry?

Deborah Corn — Tue, 10 Oct 2023 14:09:44 +0000

The printing industry is not just about printers, presses, and paper. It’s a multifaceted world, filled with opportunities, innovations, and challenges. Those opportunities, innovations and challenges require the commitment of dedicated industry members to keep us topical, educated and moving forward. There is a lot of whining and complaining from the industry members who do […]

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Why Print Businesses Shouldn’t Dodge Disastrous Reviews

Deborah Corn — Tue, 11 Jul 2023 16:16:35 +0000

On the most recent episode of PrinterChat, a Podcasts from The Printerverse series co-hosted by me, Jamie McLennan, Creative Print Strategist at DMR Graphics, and Will Crabtree, Owner of Tampa Media, the topic of testimonials for print businesses came up during a discussion about finding, hiring, training and keeping sales stars with our guest Paul […]

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The Perfect Partnership: Collaboration Between Printers and Designers

Deborah Corn — Mon, 10 Apr 2023 21:49:35 +0000

In the world of printing and design, collaboration is key. From business cards to banners, brochures to billboards, the collaboration between printers and designers each bringing their unique skill sets to the table is a crucial element in producing high-quality print materials that stand out in a competitive market. Now, I realize that this concept is […]

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2022: A Year of Tepid Transformation for the Post-Pandemic Printing Industry

Deborah Corn — Tue, 13 Dec 2022 14:48:44 +0000

Greetings Citizens of the Printerverse! Another year for the printing industry is in the books. It seems like it zipped by although I can remember how slow the days and weeks felt at the beginning of the year. That is all just a blur now. So much has changed this year, and continues to change […]

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Twitter Advertising is Dead. Long Live Print!

Deborah Corn — Tue, 15 Nov 2022 14:12:08 +0000

Print has always been a potent channel for direct marketing and communication, and one of the safest. This is not new information to us. But recent events on Twitter including the image above sent out by ‘Nintendo America’ have sent shockwaves through the socialverse. The reputation and stock prices of brands caught up in the […]

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How to Tell if You Are Considered a Print Vendor or a Print Partner

Deborah Corn — Tue, 11 Oct 2022 13:27:06 +0000

If print customers are thinking of you as a print vendor and not as a print partner, you are in serious trouble. You are interchangeable. You are competing on price. You are a number on a spreadsheet. You aren’t top of mind for recommendations or referrals. You are on the way out and you probably […]

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3 Ways to Earn Trust Through Collaboration with Print Customers

Deborah Corn — Tue, 20 Sep 2022 13:07:04 +0000

The secret to earning referrals and long-term loyalty with print customers for their printing and print marketing needs is really no secret. Creative collaboration is the key to success. Collaboration can take many forms. On the lowest end, we have information exchange and administrative collaboration: emails, calls, job status, pricing, billing, and so on. The […]

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But Wait, There’s More: 3 New Business Ideas for Print Businesses

Deborah Corn — Tue, 07 Jun 2022 13:25:39 +0000

The summer is approaching and that typically means a little slow down for most print businesses, but honestly who knows anymore. We will collect metrics as we live through it and reflect on this and past years, like most situations since Covid kicked off. So, I’ll adjust. If you find yourself with a little extra […]

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